This is the story of Luís Daniel Paulos Brito, also known as @vulgojapa_, an integrated marketing professional and integrated father. Graduated in advertising, with a MBA from Fundação Getulio Vargas and a pair of slanted eyes, @vulgojapa_ began his career two decades ago as a creative assistant at FCB Brasil. After a stint at FCB's headquarters in Chicago, the young copywriter returned to Rio when ESPM invited him to open a unit of the world-renowned Miami AdSchool. 

As an academic coordinator, he started an inclusive social program and made the subsidiary a global benchmark. Meanwhile, he rose through the ranks to become Creative Director, working on global accounts like Nike, Mondelez and SC Johnson. At the same time, @vulgojapa_ won the Amplification Contest — a Radio Media Grand Prix — which qualified him to represent Rio at the Cannes Festival. Under Washington Olivetto's leadership at W/McCann, he was ACD for TIM. Two years later, he joined the DPZ&T team, where his achievements included a nomination for the TV Globo PPA and the Effies for the anti-corruption Car Wash Operation Campaign for Petrobras.

At Rede Globo, @vulgojapa_ expanded his view by working with digital products, openings, and branded content actions for soap operas, TV shows, and series. After the season at TV, he was part of Africa DDB. There, a new national case: BR "Posto, posto!", which was named Top of Mind by Folha de São Paulo, surpassing Ipiranga for the first time. In 2021, the CD became Head of Marketing at Petrorio, Brazil's largest independent petroleum company. In this new role, he led the company to the next level of branding, public relations, sponsorship, digital marketing, and live events. 

The PRIO Paralympic Campaign won two golds and one bronze star at the Brazilian Creative Club. The PRIO Paralympic TEAM captured five golds and one silver medal at the Paris 2024 Paralympic Games. The I ❤️ PRIO ESG Platform became a legacy for the city. For this work, @vulgojapa_ was recognized as Advertising Professional of the Year in RJ. Throughout his career, this copywriter has been a prolific award-winner, earning accolades such as Clio Awards, Cannes Lions, The One Show, FIAP, CCSP, Lürzer's Archive, El Ojo, Waves Latam, Promaxx, and London Festival. He has also served as a juror for prestigious awards like the AME Awards, Wired, NY Festivals, and Ad Stars in South Korea. 

A dedicated advocate for the communication industry, @vulgojapa__ is a former member of the Brazilian Advertising Association board (ABP) and former president of the Rio de Janeiro Creative Club. Last but not least: @vulgojapa_ is not japonese. Currently working for Grupo Energisa. (EU citizenship)

+55 021 996922502 | danielpbrito@gmail.com | Linkedin | Instagram |